Demand for incentive travel is surging as organizations strategize to motivate and retain talent. At the same time, expectations are higher than ever to deliver more memorable experiences while remaining within budget. As a result, planners are challenged to find unique solutions to please both corporate decision-makers and participants.
Based on recent industry research and our first-hand experience, we’ve identified five keys to a successful incentive travel program. And here’s good news for planners – all align perfectly with the latest cruise industry developments. Read on to learn how to plan your best-even incentive travel program.
5 Keys to Incentive Travel Success
1. Motivate & Inspire With Unique, Authentic Destination Experiences
Successful incentive programs must include memorable experiences for all participants. Today’s attendees demand unique, transformational experiences and one-of-a-kind adventures. They want to explore “hidden gems” and return home inspired.
CRUISE SOLUTION: Cruise lines are meeting the demand for unique experiences and in-depth destination exploration. Many itineraries now feature longer days and/or overnights in port. Authentic “Behind the Scenes” and “See it Like a Local” excursions include meeting local artisans, shopping in local markets, and sharing a meal with a local family.
Active adventures ashore include biking, hiking, snorkeling, and kayaking in some of the world’s most beautiful destinations. As a bonus, your qualifiers can visit several alluring ports of call with the convenience of unpacking only once. Learn about 7 inspiring and eco-friendly destination experiences.
Add Soft Power Benefits To Incentives: ROI + ROE (Return on Engagement)
While hard-power benefits such as increased sales are critical, research shows that senior leadership is also focused on “soft power,” including increased brand loyalty, company culture, relationship-building, and team bonding.
CRUISE SOLUTION: Incentive cruises deliver unique experiences that motivate, reward, fill your attendees with pride, and create bonds that could not happen elsewhere. There is no better venue than a ship to encourage collaboration and relationship-building.
The self-contained environment offers several dining and entertainment venues, plus unique indoor/outdoor spaces for group functions, breakouts, or informal meetups. After meetings and shared adventures ashore, attendees can bond in one of the ship’s restaurants or cozy lounges.
Opportunities for team-building activities abound, both onboard the ship and offshore in ports of call. The incentive cruise experts at Landry & Kling can tap into their experience and creativity to help you plan cost-effective activities to foster teamwork and bonding. Contact us for your complimentary incentive cruise consultation.
3. Include Multi-Generational Experiences
The one-size-fits-all approach to incentive travel is no longer effective. The workforce is getting younger, and attendees want more free time and personalized choices. Offer leisure and entertainment options with cross-generational appeal.
CRUISE SOLUTION: Cruise ships cater to multiple generations, with choices of meals, activities, excursions, and evening entertainment to please everyone – from Boomers and Generation X to Millennials and Generation Z. Golf programs and luxury spa services might appeal to some, while younger participants seek active and local destination experiences – all available during a cruise event.
Worried about additional cost? Relax – most sports facilities, entertainment choices, and onboard activities are included. Learn more about the multi-generation appeal of incentive cruises.
4. Add Culinary Experiences to Incentives While Cutting F&B Costs
The 2024 Incentive Travel Index survey revealed that group dining experiences were the number one activity that’s key to a successful program. But while food & beverage costs continue to rise, how can planners cut F&B expenses while delivering high-quality events to meet attendees’ expectations?
CRUISE SOLUTION: Elevate food and beverage experiences while cutting costs by taking your group on a cruise. Cruise ships are a unique solution to ensure a high-quality event and positive attendee experience. With all meals included on a ship venue, an organization can drastically reduce its F&B expenses. Ships offer unique dining venues, healthy and sustainable choices, and epicurean journeys – both onboard and ashore. Learn more about the evolution of cruise ship F&B.
5. Be Mindful Of Sustainability When Choosing Your Incentive Venue
Sustainability is increasingly essential for many organizations committed to incorporating eco-friendly practices into their business practices and events. At the same time, incentive recipients have become more aware of the environmental impact of their travel.
CRUISE SOLUTION: The cruise industry is also committed to environmental sustainability. Cruise lines are charting the course to net zero carbon cruising by 2050 by implementing new onboard initiatives, investing in advanced environmental technologies, and partnering with cities and ports on sustainable destination management. To learn more about advances in cruise ship sustainability, visit SustainableShips.com.
BONUS TIP: Charter A Ship For The Ultimate Incentive Reward
For the ultimate incentive and reward program, charter a cruise ship, river ship, or premium expedition ship. This is an unforgettable experience your participants cannot duplicate on their own! A complete ship buyout gives you absolute security and freedom. You can customize the entire cruise experience, including meals, entertainment, activities, group events, and itinerary. With only your group onboard the ship, they’ll have the staff’s undivided attention plus more relationship-building opportunities.
Ready to explore cruise options for your next meeting or incentive travel program?
For over 40 years, Landry & Kling has been the go-to resource for extraordinary incentive cruises that motivate, inspire, and reward top talent. Let us show you the full potential of your incentive cruise or meeting at sea. We know the ships and have mastered the details – so you won’t have to!
