As we enter a new decade, Landry & Kling continues to track meeting & incentive travel forecasts as well as exciting cruise industry trends. And we love it when the two worlds come together! Read on to see how incentive cruises check all the boxes for planners.
According to the most recent Incentive Travel Industry Index powered by SITE Index, IRF Outlook and FICP:
Key elements of a successful incentive program include:
Discovering a new place together, experiencing a new culture.
Incentive Cruise: With stronger demand for authentic destination experiences, cruise lines have created itineraries with longer days and/or overnights in port for in-depth exploration. Immersive excursions include meeting local artisans, shopping local markets, and sharing a meal with a local family.
Premium expedition ships and yachts are now bringing incentive groups to remote, bucket-list places without sacrificing luxury.
Including “one of a kind”, exclusive experiences to add value.
Cruise Solution: Cruise ships include enricing and inspiring experiences both onboard and shoreside. Thoughtfully crafted “Behind the Scenes” and “See it Like a Local” excursions offer authentic, immersive experiences.
For the ultimate exclusive event, charter a cruise ship! You will have complete security and freedom to customize the ship and cruise program for an experience your incentive cruise participants cannot duplicate on their own.
Experiencing the destination and building relationships through meals remain top rated success factors.
Cruise Solution: Why visit just one destination? During incentive cruises, your “floating hotel” takes your group to several enticing ports of call. After a day of exploration, they can bond over shared adventures in one of the ship’s complimentary dining venues, or share an epicurean adventure in a specialty restaurant.
Several cruise lines also offer Culinary Tours and Cooking Classes in state-of-the-art culinary art kitchens onboard their ships.
A stronger focus on “soft power” includes increased brand loyalty and relationship-building between management and employees.
Cruise Solution: What better venue to encourage collaboration and relationship-building than a cruise ship? The self-contained environment offers several dining and entertainment venues plus a variety of inviting indoor/outdoor spaces for group functions, breakouts or informal meetups.
Senior Management looks beyond ROI to ROE (Return on Engagement) – participant satisfaction and positive feedback.
Cruise Solution: Cruise ships cater to multiple generations, with choices of meals, activities, excursions and evening entertainment to please everyone. Plus, more inclusions during incentive cruises (meals, activities & entertainment) mean less out-of-pocket expenses for your participants.
More focus on wellness, sustainability, and flexible activities.
Cruise Solution: Cruise lines are taking health and wellness at sea to the next level with onboard fitness programs, restorative spa experiences, more healthy and plant-based menus, plus active and wellness excursions.
The cruise industry is also committed to environmental sustainability. Advanced technology, innovative ship design, and eco-friendly initiatives are reducing ships’ environmental footprints.
Ready to explore cruise options for your next meeting, incentive, or group event?