Wearable technology at sea is trending – and this is great news for meeting planners and attendees who want a more personalized cruise experience.
Royal Caribbean was the first cruise line to introduce WOWBand RIFD bracelets in 2014, earning Quantum of the Seas accolades as “the World’s First Smart-Ship”. The then-revolutionary wearable device gave cruise passengers access to their staterooms as well as on board purchases and reservations.
Pushing Cruise Ship Technology to New Heights
When it comes to technology 3 years is a lifetime, and other cruise lines have been working diligently to develop their own souped-up versions to further enhance the guest experience.
In January of this year, Carnival Corporation announced the roll out of new digital tech on their Princess brand ships. The quarter-sized Ocean Medallion device is easy to carry or wear, and the personalized technology is said to be the “world’s first interactive guest experience platform”. You can read more about Ocean Medallion Class here.
Next Generation of MSC Ships with Wearable Technology
This week, MSC Cruises released details about their new fleet-wide digital program, “MSC For Me”, set to launch this June on their first next-generation mega-ship, MSC Meraviglia. The feature-packed ship – and the new technology – look pretty darn amazing!
The “MSC for ME” bracelet links to guests’ mobile devices to so they can make and keep track of dinner reservations, show tickets and shore excursions in real time; navigate the ship, and keep up with the daily program of events.
In all, the ships will offer 130 smart features linked to 16,000 points of connectivity, 700 digital access points and 114 interactive screens.
Want a Peek Inside the Newest Smart Ship?
This infographic from MSC Cruises illustrates the key tech features on board MSC Meraviglia.
Pretty cool, right? Expect other lines to follow!