One of the world’s largest insurance company wanted an incentive cruise charter on a ship large enough to accommodate all 1800 participants at a black-tie awards presentation with celebrity entertainment. We found the ship…but could we combine it with an evening event ashore on our sailing day?

Program Challenge

Incentive Cruise Charter - awards presentationOne of the world’s largest insurance company chartered a Carnival cruise ship for a combined incentive/convention. Although the ship could accommodate the 1,800 participants, it didn’t have a venue large enough for everyone to attend an award ceremony together.

The seating capacity of the showroom was only 1300 (the largest of any ship’s theater at the time), so we scouted a suitable awards venue in Miami, our departure port. But how to schedule a black-tie dinner and awards/entertainment ashore on arrival day when the ship is scheduled to sail at 4 pm?

Landry & King’s Elegant Solution

On the rare occasion that a ship can’t accommodate the original idea, a little flexibility can lead to a bigger and better concept. Because our client had chartered the entire ship, Landry & Kling and Carnival Cruise Line were able to work out a creative solution. We customized the regularly scheduled itinerary to call in Key West first and end in Cozumel, so the ship was able to depart Miami later in the evening.

Results

  • The incentive cruise charter was so successful the company booked a Carnival ship sailing from San Juan for another charter program.
  • This second cruise was normally  7-nights, but the company only wanted it for 4 nights. Since we booked the ship charter with enough lead time, Carnival agreed to the 4-night cruise and created a special 3-night cruise to make up the difference.