MICE at Sea is becoming increasingly popular in the Asia-Pacific region as cruise lines send more ships to the area. Meeting and event planners unfamiliar with cruise venues have questions…and Landry & Kling CEO Joyce Landry has the answers.
Recently, Joyce talked to the editor of The Siteseer, a leading resource for Australian planners searching for high-quality venues and outstanding value. Joyce explained the appeal of meetings at sea:
The Siteseer: Are you really finding there’s more interest in meetings afloat these days?
Joyce Landry: Yes, meetings and incentive planners are looking for new experiences and more opportunities to boost motivation and loyalty. At the same time they’re challenged to demonstrate strong return on investment and return on engagement [ROE], often with tough time and budget constraints. An event at sea delivers it all – great experiences, creative meeting spaces and with multi-generational appeal, and it’s all-inclusive and easy to plan.
To learn more about meeting at sea advantages, new trends, examples of successful cruise programs and what the future holds for cruise meetings & incentives, read The Siteseer article, “We’ll Float Your Boat: Joyce Landry” .