IMEX America hosts the largest trade show and hosted buyer program in the U.S. for the meeting, event and incentive travel industry, and this year’s convention in Las Vegas was the biggest yet. So why was Arnold Donald, the CEO of Carnival Corporation, walking the floor at the IMEX show? He oversees the world’s largest travel leisure company, with a combined fleet of over 100 cruise ships across 9 major brands.

Jo Kling, President of Landry & Kling (above, center) met with Mr. Donald to discuss future opportunities and her company’s new book of ideas about “Floating Hotels”. They are pictured here with Teresa Nix (left), Business Development Manager for Charters & Incentives, Princess Cruises & Cunard Line; and Susie Camposano (right), Sales Director – Charters, Corporate and Incentive Sales, Carnival Cruise Lines.

Landry & Kling’s IMEX booth

The fact that Mr. Donald invested a day to learn about his company’s participation in this worldwide exhibition is a strong signal that the growth of cruise meetings and events at sea has caught the attention of senior executives¬†throughout the entire hospitality industry.

And it’s no wonder, as MICE planners look for more unique experiences and cost-effective options for their meetings & corporate events. Cruise lines are keeping up with business demands by adding¬†creative meeting space, expanded technology, and a stronger focus on authentic destination experiences.

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