Asia MICE Cruises (Meetings, Incentives, Conventions, Events) are becoming increasingly popular as cruise lines deploy more capacity to the region, including new, larger cruise ships purpose-built for the Asia market. Cruise experiences tailored to Asian guests include more onboard activities aimed at multi-generational groups, high-end shopping, and new menus with familiar and regional cuisine.
Here at Landry & Kling, we’re receiving an increasing number of inquiries from Asia and have already operated three full ship charters out of Singapore for Asia’s largest EDM (electronic dance music) festival.
Recently, the editor of Headquarters Asia-Pacific Association Planning Magazine reached out to L&K President Jo Kling for an exclusive interview about our company and meetings at sea. You can read the full article from the April 2017 issue here: “Everybody’s Meeting at Sea”.
The Appeal of Asia MICE Cruises
The all-inclusive aspect of cruise ships make them an attractive alternative to land-based venues for corporate or association meetings, incentives, special interest charters, or milestone events. Meals, entertainment, sports facilities, meetings space and AV equipment are all complimentary. New experiences plus better budget control make cruises especially appealing for Asia Pacific MICE and group travel planners.
New Ships Designed for Asia
Norwegian Cruise Line’s first ship designed for the China market, 3,900-passenger Norwegian Joy will begin sailing from Shanghai and Beijing in June 2017. Among the highlights are a two-level racetrack – the first at sea; Galaxy Pavilion, a futuristic virtual reality area with interactive video walls; upscale shopping; and VIP accommodations, including exclusive The Haven suite enclave and new Concierge suites.
Quantum Ultra-Class Ship
Royal Caribbean International continues to up the ante in Asia-Pacific with plans to deploy the first Quantum Ultra-class ship to the region. The soon-to-be-named ship will be the next evolution of the groundbreaking Quantum class when she sets sail in spring 2019. The technologically-advanced ship will be designed for passengers in the region, with more cutting-edge, unique experiences and amenities.
Launched in April, 2017, Princess Cruises’ Majestic Princess will homeport in Shanghai. Majestic Princess is the cruise line’s first ship custom-built for the China market, and boasts “unique Chinese-inspired touches.” Features of the 3,560-passenger ship include a multi-story atrium, a top-deck glass-bottomed walkway extending 28 feet beyond the ship and the Princess Live! Interactive studio.
Dream Cruises introduced Asia’s first “luxury cruise brand” in November 2016. The purpose-built Genting Dream features 35 restaurant & bar concepts, Zouk Beach Club, and the first ‘China’s Got Talent’ show at sea. The exclusive Dream Palace offers a “ship within a ship” luxury experience featuring highly personalized European-style butler service. Sailing from Hong Kong or Guangzhou, the ship is the first of its kind in the region.