SKF’s “Un-Conventional” Meeting at Sea

SKF is a leading global supplier of bearings, seals, mechatronics, lubrication systems, and services which include technical support, maintenance and reliability services, engineering consulting and training.

The company’s objective for the 2012 Latin American Distributor Convention was to thank distributors for their commitment to SKF, celebrate success and share future strategies. Would a cruise ship support their “un-conventional” vision?

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Meeting at Sea Saves $220K

21st annual meeting of top sales leaders for a global communications company. (380 people)

Our client thought a private charter was the only way to make a cruise extraordinary enough for his top sales leaders. But his group size turned out to be too big for the ship he wanted, and too small for a cost-efficient charter of a larger vessel.

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A Floating “Rock Festival for a Cause”

The first floating “rock festival for a cause” aboard Royal Caribbean International’s mega-ship, Liberty of the Seas, sailed December 1, 2011 from Fort Lauderdale, Florida.

Imagine a 4-day music fest with legendary rockers like ZZ Top, George Thorogood and the Destroyers, and over a dozen other classic rock bands. Now picture the fundraiser concert taking place on a fabulous cruise ship with intimate performance venues and “under the stars” on deck.

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