A theme or special interest cruise is a terrific way to bring like-minded people together, promote your brand, or raise money and awareness for a worthy cause. As theme cruise experts and marketing strategists, we know that promoting your affinity cruise is critical to your success.

Once we’ve helped you select the right ship and negotiated the best rates, amenities and terms on your behalf, we can plan a fully integrated marketing strategy to best match your target audience and increase attendance. From custom Logo and Website Design to Search Engine Optimization (SEO) and Social Media promotion, our mission is to continually monitor and hone your theme cruise campaign to increase your return on investment. Our web marketing services include:

Graphics

  • Custom logo design
  • Procurement of stock or custom graphics as needed for web, print, radio, and TV campaigns

Customized Theme Cruise Website

  • Planning of web site based on strategy defined by client and L&K during initial setup
  • Complete custom web site design based on WordPress CMS theme system
  • Setup of WordPress site on our servers with needed plugins/functionality for your strategy
  • Custom content development based on keyword targets, strategy and target market demographics
  • Insertion/editing of client created content
  • Ongoing content management, updates, and promotion
  • Hosting, backups, email accounts, and site comment moderation

Web Marketing

We’ll plan a fully integrated marketing strategy and use all facets of web marketing to leverage maximum exposure for your theme cruise event. We’ll also work closely with your existing advertising or marketing agency to leverage offline campaigns whenever possible.
  • On page SEO planning and targeting for web site content to properly target your site to the appropriate keywords for your market
  • Off page SEO strategy planning, implementation, and management to build inbound links for your targeted keywords including: External blogs, articles, bookmarking, and other offsite SEO strategies
  • Social Media setup – Twitter, Facebook, LinkedIn, and other networks as appropriate
  • Social media ongoing management and promotion -including regular posts, account monitoring, contests and promotions, Follower and Likes recruitment
  • Pay per click advertising campaigns setup and ongoing management based upon client budget. All ad costs are additional charges billed directly to the client. PayPer click networks include Google Adwords, Bing, and Yahoo.
  • Display advertising planning and management including retargeting and strategic demographic targeting of all campaigns.
  • Email campaign and newsletter management: We will design, plan, and manage all email related communications to help you maximize your investment in promotions.